The Book
BRIeF: Proactive AI-Powered Approach to Business Resilience & Disruptive Innovation.
By: Angel Diaz-Maroto
Enhance the Resilience and Disruptive Innovation Capabilities of Your Organization with the BRIeF Framework
In a world where disruptive events are the new normal, business resilience and disruptive innovation have become strategic imperatives for any organization. This book introduces the Business Resilience and Innovation Enhancement Framework (BRIeF)—a cutting-edge, dynamic, and collaborative approach to business continuity and innovation designed to keep your organization competitive in the face of uncertainty. After reading this book, you’ll gain practical experience and access to a toolkit that will prepare your organization to withstand, adapt to, and recover from disruptions and adversities, ensuring operational continuity and sustainability. In today’s rapidly changing business landscape, the ability to continuously innovate and adapt to uncertain scenarios is no longer optional—it’s essential.
What You’ll Learn:
Systemic Business Perspective: Understand resilience from a holistic viewpoint, ensuring every aspect of your business—operational, financial, market position, and human capital—is fortified against disruptions.
AI-Assisted Response: Discover how leveraging AI can create a dynamic, accessible, and continuously updated continuity plan, known as the Business Resilience Repository (BRR), enabling your organization to respond swiftly and effectively to crises.
Crisis Simulations: Learn the importance of running crisis simulations that don’t just prepare you for one scenario but equip you with versatile tools and strategies applicable across a range of potential challenges.
Leadership, Governance and Culture: Cultivate a culture of belonging, responsibility, and proactive decision-making, ensuring that every employee is empowered to contribute to the organization’s resilience and long-term success.
This book is more than just a guide—it’s a blueprint for building a resilient and innovative organization capable of navigating the complexities of the modern world. Whether you’re an executive, a manager, or an entrepreneur, this book will equip you with the insights and tools you need to lead your organization through today’s challenges and tomorrow’s uncertainties.
Take the first step toward future-proofing your business. Dive into the BRIeF Framework today and transform resilience from a reactive measure into a proactive strategy for enduring success.
Angel is an energetic and forward-thinking Agile coach specializing in leadership development and organizational agility. His pragmatism and experience in organizational coaching and Business Agility are the driving forces behind his methods. Throughout his 15+ years of hands-on experience as a coach, trainer, and mentor, Angel has provided expert guidance to organizations and Agile leaders in North America, South America, Western Europe, Eastern Europe, the Middle East, and Asia.
Angel’s leadership has been particularly notorious at the ING Group, where he has performed as the first Agile Champion at ING Spain and chairman of the first Global ING Agile Experts Group since 2010. He has also supported companies from more than 40 countries, contributing to the Agile journeys of King, Toyota, Falabella, Banco de Chile, Roche, BBVA, Sunhotels, DEWA, FAB, PZU Group, El Palacio de Hierro and the Catalan Institute of Oncology.
Angel holds the Scrum Alliance’s highest-level certifications in the field. Being the first Spanish CST (Certified Scrum Trainer), the first Spanish CEC (Certified Enterprise Coach), and the first European CALE (Certified Agile Leadership Educator).
Angel is also a PCC (Certified Professional Coach) by the International Coach Federation, a Certified Professional Co-Active Coach (CPCC), Certified specialist in team coaching and systemic leadership, Management 3.0 facilitator, Certified Kanban Management Professional (KMP), Certified LargeScaleScrum Practitioner (CLP), Certified SAFe® Program Consultant (SPC), Licensed NLP Practitioner and TTI-certified Behaviour and Motivation Analyst.
He has participated as a speaker and keynote at more than 100 international conferences and Agile events worldwide and has been a significant contributor to the international Agile community since 2009.
In addition, Angel is the founder of the Agile Coaches Alliance, the Business Resilience Institute and DM Agile Coaching.
